Easily customise your tables in SegmentStream using the "Dimensions", "Metrics", and "Conversions" options.

Dimensions

What are they? Dimensions represent specific categories or slices of data you want to analyse, often in the form of strings such as campaign names, countries, or keywords.

You can find the description of all available dimensions here - Dimensions.

How to modify?

1. Click the "Dimensions" button above the table.
2. A new window will appear. On the left, select the dimensions you want. On the right, arrange their order.
3. Note: Order matters! SegmentStream utilises a drill-down logic, allowing you to delve deeper into detailed views with just a single click.

Metrics

What are they? Metrics are numerical representations corresponding to dimension values.

How to modify?

1. Click the "Metrics" button above the table.
2. In the window that pops up:
   • The "Metrics" section contains general metrics (e.g., Clicks, Sessions, Users).
   • The "Conversion metrics" section features performance-related metrics, such as conversion rate or ROAS.

Conversions

SegmentStream allows you to add and compare multiple conversions and attribution models side by side.

How to modify?

1. Click the "Conversions" button.
2. In the window that appears, select the desired conversions and attribution models.