By using the SegmentStream event tracking connection, you can export data to SegmentStream without any event collection limits, while simultaneously forwarding the data to your Google Analytics 4 property.
SegmentStream can also work by utilising your native GA4 BigQuery export data.
Google Analytics 4 should already be implemented on your website either through Google Tag Manager, Google Tag (gtag.js) or using any other client or server side tagging instrument.
<aside> 💡 If GA4 has not been set up on your website, and there is no plan to implement it in the near future, please proceed with this guide - Direct tracking
</aside>
Your SegmentStream event tracking connection method will depend on the way GA4 is implemented on your website, please refer to the table below to choose the method that fits you:
| GA connection type | Client Side | Server side |
|---|---|---|
| GTM (https://segmentstream.notion.site/GTM-b3d1f33b5e564144b2805b3d6a508640) | Untitled (https://segmentstream.notion.site/19a53a77e657435f8a2dad31030e95dd) | Untitled (https://segmentstream.notion.site/f4071520a465489491d46cd27604d93b) |
| Google Tag (gtag.js) (https://segmentstream.notion.site/Google-Tag-gtag-js-d80e0ac7ef54415ab42cb87350c82123) | Untitled (https://segmentstream.notion.site/1e24c92636fe49c39ef479d2edca6bca) | Untitled (https://segmentstream.notion.site/040f21dabd354b1bbb164e43c93d5c34) |
| Shopify | Shopify (https://segmentstream.notion.site/Shopify-02e193a4e07943878d67284d5ded79b6) | GA4 BigQuery Export (https://segmentstream.notion.site/GA4-BigQuery-Export-fda40140eafd4e6aa65091317bd9524b) |
| Tealium | Tealium (https://segmentstream.notion.site/Tealium-137407cd39354a689d6d63725e5d5a19) | GA4 BigQuery Export (https://segmentstream.notion.site/GA4-BigQuery-Export-fda40140eafd4e6aa65091317bd9524b) |
Any type of Google Analytics 4 connection can be used with the native BigQuery Export feature. For more information on how to connect your GA4 BigQuery data to SegmentStream, please refer to this guide: GA4 BigQuery Export.